Tag Archives: UI failures

From the Customer’s Perspective

Encountered a classic mistake this morning. I read about buywithme.com, a new startup competing with Groupon and other buyer-aggregating deal sites. The first time you hit their site, you see a nice simple starting web page that has a place for your email address, a drop-down for your location, and a huge button that says SEE TODAY’S DEAL. Clicking on that button led to a sobering example of how to fail to design for the user’s perspective. Continue reading

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