Tag Archives: marketing failures

From the Customer’s Perspective

Encountered a classic mistake this morning. I read about buywithme.com, a new startup competing with Groupon and other buyer-aggregating deal sites. The first time you hit their site, you see a nice simple starting web page that has a place for your email address, a drop-down for your location, and a huge button that says SEE TODAY’S DEAL. Clicking on that button led to a sobering example of how to fail to design for the user’s perspective. Continue reading

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A look at iPhone competitive promotional campaigns

Geoffrey James’s “The Sales Machine” blog recently devoted several posts to Apple and its poor competitors, including one about the poor marketing done by the iPhone’s competitors. It’s a good read, though I disagreed with a few points and have a few takeaways myself. Continue reading

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