Three years ago I started this blog, because I had stuff I needed to say. Things I noticed about the malformed relationship between engineering and marketing. Misunderstandings, that led to friction, that led to an unnecessary adversarial relationship.
Then I got involved in sales enablement, and realized there was a third misunderstood player in the game–the sales team. The three teams–product, marketing, and sales–could very easily go merrily on their way, doing what they thought was right from their perspective, and getting in each others’ way.
I drifted away from this blog’s theme, as my career became less about my transition from engineering to marketing, and more about the gap between marketing and sales.
A few months ago, I realized I still had more to say. I started a new job. I encountered more examples of the misalignment of the three organizations.
Join me as I revisit this Star Wars metaphor, and together we’ll
rule the galaxy, father and son explore more ways to close the gap between the Light Side of engineering, the Dark Side of marketing… and the Bounty Hunters of sales.